Pay-Per-Click (PPC) Advertising

Why PPC?

PPC is the only channel where you can buy demand that's already there. Someone types "emergency plumber near me" — and you can be the first result, the moment they search. No waiting for SEO to compound. No praying the algorithm likes you. Just pure, accountable, measurable reach.

Platforms We Manage

What's Included

• Account & Pixel Audit — find wasted spend and structural issues
• Audience Research & Building — first-party, lookalikes, intent stacks
• Campaign Architecture — themed ad groups, SKAGs, broad match + smart bidding
• Creative Production — copy, static, video, carousel, responsive
• Conversion Tracking — GA4, server-side tagging, offline conversion uploads
• Bid & Budget Management — daily optimization, pacing, and reallocation
• Landing Page Recommendations — and full LP build/AB test if needed
• Weekly Optimization Sprints — adding winners, killing losers
• Transparent Reporting — live dashboard + monthly strategy review

Our Bidding Philosophy

We use value-based smart bidding whenever possible — Target ROAS, Maximize Conversions with a value cap, etc. We feed Google's algorithm real conversion value from your CRM (not just form fills), so it optimizes for revenue, not leads.

Expected Results

Most accounts see a 20–40% reduction in CPA within the first 60 days as we restructure campaigns, fix tracking, and refresh creative. Sustained improvement requires ongoing creative iteration and audience expansion.